EVIDENCE BEFORE PROMISES
Agency delivery is easier to evaluate when the work is described plainly: what was happening, what was done, what changed and what could not be attributed with confidence.
These examples reflect work Varun Mohite personally delivered or supported during previous agency and consulting engagements. Client names, logos and performance figures are omitted where publication permission or attribution boundaries have not been confirmed.
A case study is not a promise that the same outcome will occur in every account. It shows the type of delivery problem that can be supported, the decisions made, the work completed and the evidence available.
Supported the India search programme for a major consumer technology platform through keyword strategy, content coverage analysis, backlink monitoring, traffic reporting and AI Overview visibility tracking.
Supported an international automotive exporter with SEO strategy, multilingual and multi-market keyword tracking, content optimisation, technical review, off-page activity and monthly performance reporting.
Supported a construction and project-management consultancy with SEO, LinkedIn content, leadership visibility, organic social activity, competitor analysis and performance reporting.
Supported a Northwest Arkansas hospitality venue with Google Ads, Meta Ads, event promotion and local visibility activity.
Built an end-to-end workshop campaign system combining a focused landing page, Meta Ads, Razorpay payments and automated email follow-up through Zapier and Brevo.
Generic claims are easy to make and difficult to evaluate. A useful example gives the agency enough context to decide whether the type of work resembles its own requirement. It should not hide behind a single percentage or imply that a platform outcome was caused by one intervention when the evidence cannot support that conclusion.
Some engagements are best evidenced through completed systems, deliverables, decisions or improved reporting rather than a single performance metric. That is still useful proof when it is described honestly.
COMMON QUESTIONS
Only when the agency or client has given permission. Otherwise, work can be anonymised with enough context to remain useful.
No. Some engagements are best evidenced through completed systems, deliverables, decisions or improved reporting rather than a single percentage.
That should be agreed as part of the engagement and may depend on client permission, confidentiality and the agency’s preferred presentation.
No. Outcomes depend on the account, implementation, budget, platform behaviour, client actions and the quality of the starting position.
A PRACTICAL NEXT STEP
Share the service area, current pressure and timing. The first conversation can stay at a useful level.